Privacy Policy

Effective Date: April 28, 2025

Welcome to The Firm – Pilates Intensive, LLC (“The Firm”, “we”, “us”, or “our”). We are committed to protecting your privacy and maintaining the security of your personal information. This Privacy Policy describes the types of information we collect, how we use it, and the choices you have in relation to your information when you use our website (the “Website”) and services.

1. Information We Collect

We collect two types of information:

1.1. Automatic Anonymous Information (AAI):
This includes technical information automatically provided by your browser, such as your IP address, browser type and version, operating system, the referring website address, date/time of visit, and usage data. This data does not personally identify you and is used to improve the Website and our services.

1.2. Personally Identifiable Information (PII):
You may voluntarily provide us with personal information, including your name, email address, phone number, shipping/billing address, and other identifiers when:

• Registering for an account
  
• Making a purchase
  
• Submitting forms or surveys
  
• Signing up for newsletters or communications
  

2. How We Collect Information

• Information You Provide: Directly through forms, registration, checkout, or communication.
  
• Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to enhance your experience, analyze usage, and assist in marketing efforts.
  
• Browser and Device Data: Automatically collected when you interact with our Website.
  
• Third-Party Services: Data from partners like Shopify, Mariana Tek, IPStudio, and payment processors (e.g., billing and transaction info).
  

3. How We Use Your Information

We use your data to:

• Provide and improve our services and Website functionality
  
• Fulfill your orders and manage transactions
  
• Respond to inquiries or requests
  
• Customize content and marketing
  
• Analyze user behavior to improve experience
  
• Comply with legal obligations
  

4. Sharing Your Information

We do not sell your personal information. However, we may share it with:

• Service Providers and Vendors (e.g., Shopify, Mariana Tek, IPStudio) for website hosting, analytics, communications, and payment processing
  
• Payment Processors to facilitate transactions securely
  
• Legal Authorities when required by law
  

Any third-party data shared with us is treated in accordance with this Privacy Policy. We are not responsible for the accuracy or practices of third parties—please review their privacy policies separately.

5. Your Choices

• Cookie Preferences: You can control or disable cookies through your browser settings. Note: Some features may not function properly without cookies.
  
• Email Marketing: You can opt out of marketing emails at any time by clicking “unsubscribe” in our emails.
  
• Access and Updates: You may request access, correction, or deletion of your personal data by contacting us.

6. International Users

Our servers are based in the United States. If you access the Website from outside the U.S., your data may be transferred, processed, and stored in the U.S. By using our Website, you consent to this transfer in accordance with this Privacy Policy.

7. Third-Party Websites

Our Website may contain links to other websites. We are not responsible for their privacy practices. We encourage you to read the privacy policies of those websites before providing any information.

8. Data Security

We implement appropriate technical and organizational safeguards to protect your data. However, no system can guarantee complete security.

9. Children’s Privacy

Our Website is not directed to children under 13, and we do not knowingly collect information from children.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top. Continued use of the Website after changes indicates your acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at: